Carlsberg PinballMobile Application
To emphasize the bigcomeback, Carlsberg wanted to create new opportunities for all beer lovers in Thailand. They also wanted to show that they were officially the main sponsor of English Premier League.
To change the way to promote the brand, Carlsberg created a Pinball Game on Facebook. In each week, customers were able to play the Pinball to fight with others and collect points. Moreover, Carlsberg also created Mobile Game as a Marketing Toolkit.
This game could be used as a special activity in restaurants with customers. The game leaded to the center system to collect the game information such as players, points, and positions. So, customers could see the rank immediately and fight to other players all over the country.
More than 30,000 players on Facebook More than 5,000 players on special activity